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Real Estate Content Marketing 101

There is no SEO return on investment (ROI) without blog marketing. Blog marketing is also known as content marketing or inbound marketing. It's one of the crucial elements of a real estate business' online success.

Content/blog marketing is essential if you want to be found online. You need to keep your blog and content up to date for your real estate website to succeed, as well as ensuring a ROI.

In this article, we will cover the importance and basics of real estate content marketing. Our goal is to help you understand why you need it and where to start.

So let's get down to business. First thing's first: there is a difference between blogging and content marketing.

Blogging consists of writing and posting an article on your website with no strategy in mind. All you're doing is writing about your business, the local area, latest news, etc.

Content marketing combines blogging and strategy. It includes SEO, call to actions, email marketing and social media optimisation.

Real Estate Content Marketing 101 – The Basics

In the past couple of years, content marketing has become more widely used by both small and big businesses. It's an efficient and successful marketing tool for all business', including real estate.

The aim of content marketing is to attract valuable leads. 

Content marketing is more cost-effective and time-friendly than traditional marketing methods. It has now become the most popular marketing practice for start-ups and small businesses.

Tips for Real Estate Content Marketing

What is the most important factor of a successful real estate marketing plan? For starters, having and creating compelling content on a regular basis is a necessity.

Content is king! Your website's content is what attracts and engages online users. The regular content you post on your blogs is what does most of the selling for you. 

Having optimised content to capture prospective clients is an incredibly important element. Your website's content can close deals for you, saving you having to buy or work hard for leads.

Think of content marketing as a continuous stream.

Your content marketing all starts with one blog. Content quality is a must, it encourages users to explore more on your website after landing on a page.

SEO-optimised content is important. More than ever before, people use search engines to find what they're looking for. To optimise your content, it's important to know what keywords people are using to search for your business.

Understanding how keywords and keyphrases work will be helpful in optimising your content. Preparing your content and blogs with your list of keywords will help you rise in search. To read more about keywords and optimising your content, head on over to last week's blog post (How to Make Your Real Estate Site Rank Higher in Google).

The bottom line is that content marketing for real estate is not a fad. It is one of the most efficient and cost-effective marketing approaches in a growing real estate business.